Every so often a city plants its flag on the world stage:

Vancouver’s turn is next.

While travelling, I contemplated moving to a different city, but let’s be honest - this place checks nearly every box: mountains before breakfast, beaches by lunch, an airport that takes you almost anywhere direct.

So why did leaving even cross my mind? Three friction points:

  1. Founder-unfriendly taxes compared with the U.S.
  2. Sky-high housing that scatters friends and talent across the lower mainland.
  3. Too few scale-ups, which means too few high-paying jobs to pay for those houses.

This makes for a thinner community fabric. Which would only be a problem if it wasn’t fixable.

Here’s how: Vancouver’s Flag On The World Stage

We are known on the world-stage for being the place you go to build your clean or health tech, CPG, or activewear brand.

  1. Our goal is twenty Vancouver-first $1-billion+ wins in the 2030s. Vancouver headquartered. Vancouver employed. Vancouver capital.
  2. Proximity = power. Put founders in the same rooms, gyms, and whiteboards; let friendly rivalry do the heavy lifting.
  3. Close the loop with capital, influencers, media, and professional services. Forget cold emails - trust is built over coffee, run clubs, and solved problems.
  4. Talent pipeline. Make UBC and SFU the U of T - Queens - Waterloo - Western of the West Coast. The smartest and most ambitious students come to Vancouver to have a healthy lifestyle and a thriving career. Then let’s keep the talent here after they exit. Let the flywheel momentum build.
  5. Policy allies. Work with policy makers to create better founder incentives, a better transit experience, focus more on walking and biking to commute.

None of this is altruism. I want Vancouver to be the best launchpad on the planet - where my companies thrive, peers are one coffee shop away, talent can afford a roof, and the North Shore slopes are waiting after work.